Wondrlab, a MarTech network, has completed the acquisition of Neon, a performance marketing agency, marking another strategic move following the WYP and Opportune acquisitions. Neon, known for utilizing data, creativity, and profound platform understanding, specializes in delivering successful bottom-of-the-funnel campaigns and has played a pivotal role in the growth of over 100 brands by achieving notable conversions and leads.

Wondrlab emphasizes a comprehensive full-funnel approach to assist brands in achieving success. The acquisition of Neon further reinforces Wondrlab’s commitment to its clients, allowing them to navigate both brand creation and monetization. This strategic move is particularly crucial in preparing for a future where the absence of cookies necessitates the development of a robust first-party digital landscape.

Saurabh Varma, Founder & CEO at Wondrlab, expressed enthusiasm about the acquisition, emphasizing the shared passion for developing comprehensive solutions that span products and services. The integration of the two teams is anticipated to enhance the delivery of a seamless full-funnel experience for clients.

Meher Patel, Founder of Neon, conveyed excitement about joining the Wondrlab family and being part of the ambition to build India’s first network. The focus on delivering a seamless full-funnel experience was highlighted, along with the Group’s commitment to actively participate in the journey. Patel expressed anticipation for Neon’s evolution within the Wondrlab framework.

Rakesh Hinduja, Co-founder and Managing Partner at Wondrlab, underscored the importance of incredible leadership and deep specialization in delivering on the full-funnel promise. The balance between storytelling and performance, coupled with a focus on chemistry and human connection, has been a key consideration throughout the acquisition phase.

Yesha Shetty, Co-Founder of Neon, shared her perspective on the acquisition, expressing excitement about learning from Wondrlab teams and contributing her expertise in combining a deep understanding of human behavior with performance-oriented thinking.

Financial consultants for the Neon acquisition were provided by Malabar Capital Advisors.