Team Pumpkin has secured an extension as the digital marketing agency for Mankind Pharma’s Prega News, furthering their collaboration in the realm of spreading ‘good news’ through Prega News. Under this extended mandate, Team Pumpkin will continue to manage social media, media planning, media buying, PR, and ORM for the brand. Additionally, the agency will take charge of the digital strategy, aiming to maintain the brand’s loyalty by consistently embodying its essence.
Having partnered with Prega News for the past two years across various domains, Team Pumpkin has significantly contributed to the brand’s digital growth, amassing a follower base of over 2.37 lakhs across all social media platforms. The agency has successfully executed impactful campaigns such as ‘She Can Carry Both’ and ‘Cool Hai Meri Maa,’ which collectively garnered over 16.9 million video views on YouTube.
Swati Nathani, Chief Business Officer at Team Pumpkin, expressed delight about continuing their association with Prega News, highlighting the brand’s support and refreshing approach. Extending the digital mandate is seen as a compliment to the agency, and they look forward to enhancing the brand’s value.
“We are overjoyed to be the digital partner of Prega News, a brand which has always been very supportive and refreshing to work with. Extending the digital mandate in itself is a compliment to us and the team. We are excited to add more value to the brand,” said Swati Nathani.
Joy Chatterjee, Deputy General Manager at Prega News, shared the excitement about extending Team Pumpkin as their digital agency. The experience of working with the agency has been splendid, and they anticipate creating more impactful campaigns centered around motherhood while enhancing customer engagement across various platforms.
“We feel ecstatic to extend Team Pumpkin as our digital agency. It has been a splendid experience working with their team. We are looking forward to creating more motherly campaigns and driving customer engagement across platforms,” said Joy Chatterjee.
