Adobe has named Anindita Das Veluri as the head of marketing for Adobe India. In her new capacity, Anindita will oversee Adobe’s marketing strategy in the Indian market, reporting to Duncan Egan, Vice President of Marketing for Adobe Asia Pacific (APAC).
With a career spanning more than two decades, Anindita has held leadership positions in both sales and marketing. She joins Adobe from Deloitte, where her responsibilities included building and scaling Adobe’s business in India through strategic alliances. Prior to her role at Deloitte, Anindita served as the India business leader for the Adobe practice at IBM, contributing significantly to expanding Adobe’s presence across diverse client segments. Additionally, she played a pivotal role in incubating the “marketing-as-a-service” model for IBM Services and establishing the Digital Marketing services practice for solution selling across various industries.
Duncan Egan, Vice President of Marketing for Adobe APAC, expressed enthusiasm about Anindita’s appointment, highlighting her extensive track record and unique expertise at the intersection of marketing, technology, business, and creativity. He sees Anindita as a valuable addition to drive Adobe’s marketing efforts in India, especially given the company’s leadership in the rapidly growing Customer Experience Management category.
Egan stated, “We’re excited to welcome Anindita Veluri to drive Adobe’s marketing in India. With her strong track record and unique experience of having worked at the intersection of marketing, technology, business, and creativity – Anindita will be a great partner for our fast-growing India business.”
Anindita, expressing her excitement about joining Adobe, emphasized the critical role of building customer experiences in today’s digital economy. She sees Adobe as a frontrunner in delivering next-generation technology to empower businesses in this aspect. Anindita looks forward to contributing to Adobe’s growth in India by engaging with the company’s robust customer and partner base.
“In today’s digital economy, businesses understand that building customer experiences is mission-critical to their growth, and Adobe is at the forefront of delivering next-generation technology to power them. I am excited to join Adobe’s exceptional team to grow the company’s strong and loyal base of customers as well as partners in India,” said Anindita Das Veluri, Director – Marketing, Adobe India.
Anindita holds a Post Graduate Diploma in Marketing Management from Times School of Marketing in New Delhi and is a graduate in Commerce from Mount Carmel College in Bangalore.
